Digital marketing refers to the use of online channels, digital technologies, and platforms to promote products, services, or brands to consumers. It includes a variety of strategies and techniques designed to reach potential customers across digital devices and online platforms.
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Email marketing
Using email to send targeted messages to prospects and customers, often for nurturing leads, promoting offers, or retaining customers.
A model of internet advertising where advertisers pay a fee each time their ad is clicked (common on platforms like Google Ads, Facebook, and Instagram).